"Look at me ... "

Most organisations sell using the "Kath and Kim" approach – "look at me Kimmy, look at me" or push selling.  That is, they sell the 3 things that all new sales and marketing people are taught when they join a company:

Company
Product
Client base

Fundamentally Katalyst believes that we need to understand all about the prospect or customer.  That is, the prospect’s evaluation criteria, timeframe, budget etc. In fact, if we understand 50% more about our prospect/customer, than our competitors, then we should have a better chance of winning the business.

Our philosophy Review, Refine and Refocus is designed to work with each client/individual improving the sales and marketing processes.  Our clients range from a Retail Software Solutions Company that turns over $1million to a $2 billion publicly listed Construction Company. 
 
“I love the way that Katalyst positively challenged all my business fundamentals and then shaped that into the whole value proposition succinctly” … Founder, Delta Edge

Katalyst’s Philosophy

Katalyst works with most popular Sales and Marketing processes and methodologies ensuring a high degree of traction for the execution team. We work closely with management and revenue generators alike to ensure the best possible results.  We have a unique three staged approach to any engagement which differentiates our capability from the marketplace. 

Review
Positively challenge the existing Sales/Marketing processes.  If they are robust and suitable then make sure they are being utilised appropriately.

Refine
We collaboratively lead the team to improve or create a new process that withstands the rigor and discipline required to drive suitable outcomes.

The collaborative approach enables quicker acceptance by the team.  Our approach enables sign off or buy-in from all participants, operational and management.

Refocus
We then work closely with the team during the execution phase to ensure a high degree of understanding and compliance.  For most organisations with an existing process it is the execution phase that requires the most attention.  This may seem obvious but the best of the best revenue generators have a solid process and don’t deviate. 

Benefits of 3 R’s
Katalyst’s independence from the business is vital to the success of any engagement.  It allows us to add high value without disrupting the business from day to day activities.  As an independent party we see the business through the eyes of a prospect, ideal in achieving your objectives.  Our extensive experience in all areas of Sales and Marketing coupled with our philosophy delivers real results with executable plans for all parties.

Other than the revenue result this process has a series of distinct outcomes. 
Buy-in from all participants to a renewed or reinvigorated process.
A common language or vocabulary for all communication channels.