Our principal consultant and founder John Dean (JD) has over 20 years experience in sales operations, consulting, sales and marketing management and senior management roles. He is a sales coach in a number of Sales methodologies. His role within organisations is very much a consulting, training and mentoring one.

He has been fine tuning sales and marketing processes his entire career. For Katalyst Consulting he has worked with a wide variety of companies improving the strategic, "go to" market and sales operational models.

Our team have had exceptional sales and marketing careers. They bring a passion for helping companies improve the way they go to market.