Katalyst Consulting — since 2004

Sales is a science.
Not an art.

For 20+ years, founders and sales leaders have brought me in when the pipeline stalls, the team's stuck in old habits, or the person in charge of revenue is the same person who's supposed to be running the business.

I speak. I coach. I don't do theory.

JD Dean, founder of Katalyst Consulting
About Katalyst

Same frameworks. Real clients. Every week.

Katalyst Consulting has been running since 2004. I mentor and coach business owners, sales directors, and sales teams, and I speak at sales kick offs, conferences, and founder events. The work is the same underneath: take what a salesperson is saying and turn it into what the customer actually needs to hear.

I sit on advisory boards across Learning and Development, Event Management, Property, Cloud Software, Executive Search, and Graphic Design. I'm also the founder of The Sales Institute and a fractional sales director through Sales Director Central, so the frameworks I teach are the same ones I use, running live, with real clients, every week.

Speaking

Keynotes, sales kick offs, and workshops that leave a room with something they can use Monday morning, not a set of slides they'll forget by Friday.

See speaking topics

Coaching

One on one or small group mentoring for founders, sales leaders, and sales people who need a sounding board, a framework, and someone who'll call it as they see it.

See coaching approach
Proof, not promises

What people say after

"JD's a great Sales Manager, a top coach and a great mentor. He calls it as he sees it!"
Nic Dennis, Account Executive, Minerva Partners
"We nearly tripled our sales revenue in the first 12 months that JD worked with us, winning Adaptive Insights' global partner of the year on the way."
Matthew Grove, CEO, GK Horizons
"JD was a guest speaker for our regular learning series event for the Web 3.0 activator run by Callaghan Innovation. It is clear JD is an authority on the topic."
David Ding, Founder & CEO, Inverse

See more testimonials

Ready to talk?

Whether you want JD to speak at your next event, or you're looking for ongoing coaching for yourself or your team.

Book a 15 minute call